If you are reading this you have an interest in the future of the newspaper industry. This was written to document my experience and thoughts about a drastically changing industry and to hopefully stimulate serious discussion in finding solutions for our most trusted source of news. My entire career has been in the print media industry: from my first agency job working in yellow pages to my latest role as Associate Media Director managing the budget for a major newspaper advertiser. I have never worked for a newspaper, nor have I worked for a newspaper advertiser, however for over eight years I purchased over one billion dollars in newspaper media, from the largest major dailies to small market weeklies. I was caught between the excuses of declining circulation from publishers and frustration from the advertisers over a once stable media currently portrayed to be in chaos.
I witnessed newspapers caught off guard with the viral growth of online news consumption and their inability to take advantage of the phenomenon. I have been in some brutal multi-million dollar contract negotiations that rarely ended well for the newspaper.
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