Television Advertising is one of the most effective means of generating awareness about a brand, service or business amongst the target audiences. For years, television has been an entertaining medium for the masses simultaneously educating them about various brands in the market place. Television Advertising is advantageous over other mediums of advertising as it provides audio-visual effect on audiences. The brand message is familiarized to customers through sound and visual effect that provides an immediate and lasting impression on audiences’ mind. Two significant advantages of brand advertising through television media are provided in the following paragraphs. Take a look-

Presentation of the brand message with a good storyline- Every advertising campaign is based on a storyline. However, this storyline is presented in such an interesting manner through television media that provides customers a strong impression about the advertised brand. Enhanced by sound and visual effect, brand commercial is presented like a mini film. It is because of this reason that brand commercials through television media are referred as ad-films. Through television media, the brand message is delivered within a minute in an interestingly exciting manner to customers. Though it requires a great deal of creative input and implementation to telecast a television commercial, the impact provided by television ads are better than other advertising channels

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