The magazine was developed in response to communicating views on a specialised subjects to a wide range of consumers. The magazine began as a relatively small production but has now gained international status and acclaim particularly in the world of fashion and music.
Magazines will come in a variety of formats, but generally have no more than 100 pages. The magazine’s appeal lies in its low production cost.
Notable examples of the magazine include “Time Magazine” which is distributed globally to a readership of over 25 million people and “People Magazine” which has been known to draw up to 51.7 million page views per day on its website.
The Birth of the Magazine
Within the U.K., the very first consumer magazine was considered to be ‘The Scots Magazine’, published in 1739. An extremely popular Scottish interest publication, ‘The Scots Magazine’ is still publishing today and is a prime example of the continuing appeal of the magazine.
Within London, ‘The Gentleman’s Magazine’ was initially published in 1731 and is widely regarded as the first general interest magazine. The editor in chief, Edward Cave, sought to provide the educated public with topics of interest, ranging from commodity prices to Latin poetry. Cave is believed to have coined the term ‘magazine’ and hit upon a niche market of disposable reading material that is regularly updated and attractive to the wider public.
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